According to a recent Keypoint Intelligence/InfoTrends survey of office users, 11″ x 17″ paper capability is a top factor for only 5.6% of those who use a black and white shared A3 multifunction printer (MFP).
In fact, 11″ x 17″ paper accounts for only 5% of all office paper sold in Malaysia, with the majority of that being used in manufacturing environments. Only about 3% of all pages printed in a typical general office environment are on 11″ x 17″ paper.
The popularity of A3 machines is not due to their ability to print on 11″ x 17″ paper. Rather, they are intended to be sold and serviced by professional resellers. These individuals work to ensure that the device is always operational and that its features are linked to the rest of your IT infrastructure.
In contrast to purchasing an A4/8.5″ x 11″ printer from Lazada or a big box store, these resellers want to get to know you. They are exceptionally good at sustaining that relationship over time by providing exceptional service.
But that isn’t all. When the right class A3 MFP is matched to your actual total printing volume—and delivered as part of a service plan that includes hardware, supplies, and service—it offers a lower overall running cost than a less expensive A4 laser printer. While A4 laser printers are relatively inexpensive these days, the cost per page is not.
A4 laser printers are unquestionably in demand. However, when it comes to serving a specific group of office workers whose jobs require a lot of printing, an A3 MFP serviced by a professional dealer tends to be the better deal.
To serve large print volumes and other functions, most offices benefit from a combination of A4 laser devices and A3 MFPs (e.g., scan, fax, email). Call 03-3341 6296/018-788 6296 to find the right combination of machines for your print volumes and digital workflows.
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