Whether you’re wondering of the today’s “Print is dead” headline you read or the Ghostbusters quote, you’ve got likely heard anyone foretelling the end of paper. This isn’t always a new trend. In fact, in the Eighteen Nineties humans had been postulating that publishing would be completely replaced with the aid of voice in the future. But today, these claims have a little extra tooth to them: digital media continues to acquire a foothold in business and private life.
But does digital mean the end of print? Not so fast.
Digital and Print: The Perfect Partnership
Many pundits put print and digital media in warfare with each other: it is one or the other, live or die—the world isn’t large enough for the two of them. We’d argue that print and digital media are exceptional in partnership.
Don’t purchase it? Consider this. When any one remaining gave you a commercial enterprise card, was it a text message, email, or LinkedIn message? Most likely, if you had been in a face-to-face networking environment, you have been surpassed a physical piece of paper. That piece of paper in all likelihood had the normal information: phone number, address, title and private information. Most importantly, a top enterprise card will supply your social media handles, e-mail addresses, and website URLs. You’ll lose that tiny piece of paper in less than a week, however you may supply that new connection a follow-on Twitter, an add on LinkedIn, and a speedy follow-up email. Print and digital work fine when they’re used in concert.
So why is not print dead? Because digital media is not out to change print: it’s here to work with printed material.
Why You Should Care
What is your equal of a business card for conceivable clients and clients, and is it getting follow-through? Your print advertising approach is crucial—and is must guide your client from print to internet site (or social media) to point of contact—and optimistically a sale or a connection. Because of this, it’s fundamental that your printed advertising cloth leaves a top affect and encourages follow-through.